Privacy and cookies.

Updated 17 September 2026

Who we are

Mersey Direct is operated by JMT Property Services Ltd T/A Mersey Direct. We are responsible for the personal information we use to run this website and respond to enquiries. Contact us at contact@merseydirect.co.uk with privacy questions or requests.

Information we use and why

If you email us, we receive your email address, the name you provide and the contents of your message. We use this information to answer your enquiry, keep appropriate correspondence records and deal with any follow-up. Our lawful basis is our legitimate interest in handling business enquiries; where you ask about entering a contract, we may also use the information to take steps at your request before a contract.

Our hosting and security services may process technical information such as IP addresses, request times, browser information and the pages requested to deliver the website and investigate faults or abuse. Our legitimate interest is operating a reliable and secure website.

Direct product sales have not launched. We do not currently invite customers to submit payment details or place orders through the site. We will update this notice before introducing customer ordering or new uses of personal information.

Who receives information

We use service providers for website hosting and business email. They process information as needed to provide those services. We may disclose relevant information to professional advisers or authorities when necessary to meet a legal obligation or establish, exercise or defend legal claims. We do not sell enquiry information.

Providers may use infrastructure outside the UK. Where an international transfer requires safeguards, we must use an applicable adequacy arrangement or other legally recognised transfer safeguards. Contact us for information about a transfer relevant to your enquiry.

How long we keep it

We normally keep routine enquiry correspondence for up to 12 months after the last meaningful contact, then review it for deletion. We may retain relevant records longer where needed for an ongoing matter, a legal obligation or a legal claim. Technical logs are kept for the period needed for service operation, troubleshooting and security under the hosting service’s settings; their retention is separate from enquiry correspondence. We do not claim that all records are automatically deleted on a single fixed schedule.

Cookies and similar technologies

WordPress and the site’s supporting software can use essential cookies for administrator sign-in and operational functions. These are distinct from advertising or analytics cookies. The website currently provides guides and ordinary links to external retailers.

Google Site Kit is configured on this website and a Google tag is present for measurement. Analytics can collect information about visits and interactions, including pages viewed and technical device information. The Google Analytics tag is blocked until you accept statistics cookies. Use the cookie controls to choose or withdraw your preference. Before introducing advertising or other embedded services, we will assess their requirements and update these choices.

You can manage cookies in your browser settings. Blocking essential cookies may affect functions that use them. Following a link to Amazon or another external site takes you to that site’s service, where its own privacy and cookie notices apply. An ordinary external link is not an embedded retailer tracking tool.

Cookie durations

• Complianz cookies beginning cmplz_ remember consent choices and the policy version for up to 180 days.
• If you accept analytics, Google Analytics can use _ga and _ga_* cookies to distinguish visits. Google’s default duration is up to two years; browser settings and service configuration can shorten this.
• Administrator login cookies apply to signed-in administrators; they are not required to read the guides.

Read Google’s privacy policy for its processing information.

Your rights

Depending on the circumstances, you can request access to, correction or deletion of your personal information; request restriction of processing; object to processing based on legitimate interests; and request data portability where it applies. Where we rely on consent, you can withdraw it. Contact us using the email above. We may need information to confirm your identity and understand your request.

You can complain to the Information Commissioner’s Office. We would welcome the opportunity to address a concern first.

Updates

We will revise this notice when the site’s services or data use change. The date above identifies the latest update. Read our editorial and affiliate policy for information about product links and commercial relationships.